ThinkCERCA
- ClientThinkCERCA
- Linkhttps://www.hhhh.com/
ThinkCERCA is a Chicago-based education technology platform providing elementary through high-school students with digital tools and courseware that help develop critical-thinking and literacy skills.
The platform boasts a service that teaches students to articulate their ideas clearly and build an engaged citizenry that extends beyond the classroom.
The Problem
Inability to connect with audiences in specific locations
Lack of information about potential stakeholders
No content or resources generating leads in certain districts
The Research
Conducted state-specific and analyzed district strategic plans for pain points
Searched for patterns in language, & other relevant information
Interviewed K-12 educators and administrators for thought leadership content
The Solution
Increased email open rate for webinars and newsletters
Increased social engagement on paid campaigns by targeting each state
Develop state-specific messaging for email marketing, sales efforts, resources, and lesson plans
Social Media Content
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