Nisha
Greer

Chicago NORML

Chicago NORML (The National Organization for the Reform of Marijuana Laws), is a nonprofit advocating for equitable, profitable, and supported spaces in Chicago's cannabis industry.

I was tasked with maximizing engagement and interactions across all social platforms to support overall business objectives and marketing goals.

The Goals

Increase Brand Awareness

Build Engaged Communities

Increase Website Traffic

The Process

  1. Conduct Social Media Audit

  2. Build Engaged Communities
  3. Increase Website Traffic

The Results

  1. Increased Reach by Over 50%

  2. Increased Engagement & Sentient by 10%

  3. Increased Web Traffic by 30%

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