Chicago NORML
Chicago NORML (The National Organization for the Reform of Marijuana Laws), is a nonprofit advocating for equitable, profitable, and supported spaces in Chicago's cannabis industry.
I was tasked with maximizing engagement and interactions across all social platforms to support overall business objectives and marketing goals.
The Goals
Increase Brand Awareness
Build Engaged Communities
Increase Website Traffic
The Process
Conduct Social Media Audit
Build Engaged Communities
Increase Website Traffic
The Results
Increased Reach by Over 50%
Increased Engagement & Sentient by 10%
Increased Web Traffic by 30%