Caremerge
- ClientCaremerge
- Linkhttp://caremerge.com
Caremerge is a HIPAA-compliant SaaS company simplifying communication and care-coordinated for families and senior living communities.
Caremerge launched a new feature with an accompanying mobile application focused on Family Engagement (FE). The FE App is a one-stop shop to making communication easier between family members, healthcare providers, and their loved one's residing in senior living communities.
The Northstar goal was to encourage Caremerge's current client base to inquire about the FE App and its relationship with other features.
The Goal
Encourage clients to demo new feature
Increase community & family engagement
Generate new prospects & leads
The Process
Performed a content audit & created personas
Launched newsletter targeting facilities actively engaged with current features
Collaborated with client success & sales teams to create a SEO-driven content strategy
The Results
Produced content and materials that generated over $2M in sales
• Content that doubled website traffic to the blog & generated sales-qualified leads
Community newsletter with over 2k subscribers
Social Media Content
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